Basic Marketing Research : Using Microsoft Excel Data Analysis
Burns, Alvin C.; Bush, Ronald F.
Language: English
Published by Pearson, 2011
- Softcover
- Used
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: Used - As new
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- Title
- Basic Marketing Research : Using Microsoft Excel Data Analysis
- Author
- Burns, Alvin C.; Bush, Ronald F.
- Publisher
- Pearson
- Publication year
- 2011
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0135078229
- ISBN 13
- 9780135078228
- Edition
- 3rd Edition
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
"Synopsis" may belong to another edition of this title.
GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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