Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition

Burns, Alvin C. , Bush, Ronald F.

ISBN 10: 0135078229 / ISBN 13: 9780135078228

Published by Pearson, 2011

About this Item

POOR condition book. Book has significant damage. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.

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Bibliographic Details

• Title: Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
• Publisher: Pearson
• Publication Date: 2011
• Language: English
• ISBN 10: 0135078229
• ISBN 13: 9780135078228
• Binding: paperback
• Edition: 3rd Edition
• Condition: Poor
• Weight: 23 ounces

About this title

Synopsis

A concise presentation of marketing research fundamentals.

 

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

 

The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

 

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

 

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