Basic Marketing | A useful book for students,course instructors and any reader who wants to have basic marketing knowledge

Demeke Afework Tessema

ISBN 10: 3659336599 / ISBN 13: 9783659336591

Published by LAP LAMBERT Academic Publishing, 2013

About this Item

Basic Marketing | A useful book for students,course instructors and any reader who wants to have basic marketing knowledge | Demeke Afework Tessema | Taschenbuch | 176 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659336591 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Seller Inventory # 106078970

Bibliographic Details

• Title: Basic Marketing | A useful book for students,course instructors and any reader who wants to have basic marketing knowledge
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2013
• Language: English
• ISBN 10: 3659336599
• ISBN 13: 9783659336591
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 11D millimeters 220 millimeters width by 150 millimeters height by 11 millimeters depth
• Weight: 280 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today’s turbulent and competitive business environment, selling and advertising are only part of marketing.

About the Author

MBA in marketing Management, Lecturer at Hawassa University-Hwassa Ethiopia, e-mail: dafjery@mailcom.