Basic Statistics for the Behavioral Sciences (Cengage Advantage Books)

Packed with real-world illustrations and the latest data available, BASIC STATISTICS FOR THE BEHAVIORAL SCIENCES, 7e demystifies and fully explains statistics in a lively, reader-friendly format. The author's clear, patiently crafted explanations with an occasional touch of humor, teach readers not only how to compute an answer but also why they should perform the procedure or what their answer reveals about the data. Offering a conceptual-intuitive approach, this popular book presents statistics within an understandable research context, deals directly and positively with potential weaknesses in mathematics, and introduces new terms and concepts in an integrated way.

Gary Heiman is a professor at Buffalo State College. Praised by reviewers and adopters for his readable prose and effective pedagogical skills, he has written four books for Houghton Mifflin (now Cengage Learning): STATISTICS FOR THE BEHAVIORAL SCIENCES, RESEARCH METHODS IN PSYCHOLOGY, UNDERSTANDING RESEARCH METHODS AND STATISTICS, AND ESSENTIAL STATISTICS FOR THE BEHAVIORAL SCIENCES. He received his Ph.D. in cognitive psychology from Bowling Green State University.