Basics Advertising 01: Copywriting (Basics Advertising, 1)
Language: English
Published by AVA Publishing, 2008
- Softcover
- Used
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.Once Upon A Time Books
AbeBooks seller since June 21, 1999
Condition: Used - Good
US$ 2.26
Quantity: 1 available
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This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
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- Title
- Basics Advertising 01: Copywriting (Basics Advertising, 1)
- Author
- Bowdery, Robert
- Publisher
- AVA Publishing
- Publication year
- 2008
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 294037368X
- ISBN 13
- 9782940373680
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
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Once Upon A Time Books
Siloam Springs, AR, U.S.A.
AbeBooks seller since June 21, 1999
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Technical, Agriculture, Poultry, Alcoholics Anonymous, First Editions, Jesse Stuart, Harold Bell Wright, James Oliver Curwood, Yearbooks, RailroadSeller's business information
OUTBooks Inc
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Springdale, AR U.S.A. 72762
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