Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. Series: Basics Advertising. Num Pages: 176 pages, 175 colour illustrations. BIC Classification: KJSA. Category: (UU) Undergraduate. Dimension: 230 x 161 x 16. Weight in Grams: 526. . 2008. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Basics Advertising 01: Copywriting
Publisher: AVA Publishing
Publication Date: 2008
Language: English
ISBN 10: 294037368X
ISBN 13: 9782940373680
Binding: Soft cover
Condition: New

About this title

Synopsis

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

About the Author

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.

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