Basics Advertising 03: Ideation
Language: English
Published by Bloomsbury Publishing Plc, 2011
Series: Book 2 of 2 - Basics Advertising
- Softcover
- Used

Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Good
US$ 15.71
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 19282028-6
- Title
- Basics Advertising 03: Ideation
- Author
- Mahon, Nik
- Publisher
- Bloomsbury Publishing Plc
- Publication year
- 2011
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 2940411506
- ISBN 13
- 9782940411504
- Item weight
- 1.122 pounds
- Dimensions
- N/A
- Series
- Book 2 of 2: Basics Advertising
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks.
Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
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About the Author
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Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
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