Basics Design 02: Layout

Gavin Ambrose

ISBN 10: 2940373345 / ISBN 13: 9782940373345

Published by AVA Publishing, 2005

Leichte Abnutzungen. Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aesthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts are explored with illustrative examples taken from contemporary practice. The second edition includes considerable new and revised content from the authors, and it will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Seller Inventory # 38569e8c-e2d8-4fba-a24f-1b21f2939c64

Synopsis:

Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

About the Author:

Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris PG Dip is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is co-author and collaborator on books about packaging design and design principles.

Bibliographic Details

Title: Basics Design 02: Layout
Publisher: AVA Publishing
Publication Date: 2005
Binding: Softcover
Condition: As New