Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

About the Author

Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris PG Dip is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is co-author and collaborator on books about packaging design and design principles.

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