The Beautiful Business: An Actionable Manifesto to Create an Unignorable Business with Love at the Core

The Beautiful Business encourages entrepreneurs to reclaim their business and life as a fundamental creative journey that enables their people and their business entity to continually evolve and thrive.

Based on timeless business, psychology, and artistic principles put forward by some of the greatest hearts and minds in history, The Beautiful Business presents an actionable manifesto to shape any business into an unignorable entity that stands the test of time.

This book will change the questions you ask about why your business exists. It will change the way you see your business, your life, and the people around you. It will change how you measure success in your business.

It will help you, the business seeker, to make a more beautiful business, life, and world. Your business matters. Make it beautiful.

Key Takeaways from The Beautiful Business

1. There's nothing more powerful than a united group of souls ignited in a common cause with love at the core.
2. No business will ever out evolve its leaders. So, leaders on all levels of companies must evolve for a business to grow.
3. Business leaders and entrepreneurs have a choice in the game of business they decide to play. A beautiful business plays the long game of business, which is at the heart of all the best business strategies.
4. Leaders have choices and responsibilities in the way they lead. As a business owner or leader, people have either earned or have been given power. That power allows you to make decisions that affect people's lives, people's livelihoods, your culture, your customers, your community, and the planet. How you make those decisions, what you base those decisions on, and why you make those decisions have exponential effects. Ultimately, a Leader is a healer of themselves and those around them.
5. What you choose to measure reflects what you value, and these define your priorities. The results of these choices will vary from business to business, but business leaders who care about more than just profit, must ask themselves how they define success and what do we want to measure. What you measure defines your daily reality and your long-term future.

The Beautiful Business is a Remedy to...
...Top-down leadership and short game business thinking — the antidote is evolved leadership.

• Evolved Leadership: Self-aware leaders with clear drivers and beliefs that define how you lead and effect those around them. Self-aware leaders tend to focus on the good-of-the-whole, business integrity, long-term benefit, and business as an act of service.

...Presenteeism & disengagement — the antidote is belonging.

Belonging: How a company builds bonds with the right people - employees and customers. Belonging is created when...

• ...we create phycological safe teams,
• ...we have an operationalized and clear value system that invites like mined and like-hearted people, the ability for people to feel that their contributing themselves to something bigger than themselves.
• ...the whole self is welcome in the workplace.

...Liars marketing is the game of chasing customers — the antidote is magnetism
Magnetism: How a company attracts the right people - employees and customers

• Magnetism is the opposite of chasing customers. Think of the flame and the moth. Be the flame.

...Corporate and institutional distrust; cultural strife, and anxiety — the antidote is integrity

• Integrity: The integrated alignment between beliefs and behaviors.
• Business strategy + Culture (Employee Experience) + Brand (customer experience) = an integral business.

Steven Morris helps organizational leaders build beautiful brands, cultures, and businesses through his work as an advisor, author, and speaker. He has worked with business leaders from Samsung, Sony, Habitat for Humanity, Amazon, International Trademark Association, NFL, MLB, and over 250 other brands over his more than 25 years in business. He reaches more than 25,000 readers through his blog and also has written about brands, innovation, and culture as a contributing writer for Retail Observer, Business Week, Brand Week, Conscious Company Magazine, Communication Arts, HOW Magazine, and MarketingProfs. When he is not supporting leaders in building beautiful brands and businesses, Steven explores his fascination with art and beauty as an artist, designer, outdoor enthusiast, surfer, and beekeeper. To learn more about Steven and his work, visit Matter Consulting at https: //matterco.co/.