A handbook for rebooting the world with a new economic narrative that combines ecological, philosophical and entrepreneurial wisdom.

What if we could all become rich in Life Dollars , a currency that gives value to all the things that make life rich, sustainable and worth living. What if our economy measured success in terms of Gentle World Domination (GWD) instead of Gross Domestic Product (GDP), where clear blue skies, social harmony and spiritual and mental well-being were the measures of a nation’s true wealth.

In Beautiful Economics: A guide to Gentle World Domination , author Howard Collinge challenges conventional economic theory while championing a new kind of cross-disciplinary economics that brings together anthropology, spirituality, science, philosophy, letter-writing, creativity and most importantly, the art of storytelling.

A hybrid between a manifesto for a global economic reset and the most unusual Economics 101 book you'll ever read, Beautiful Economics: A guide to Gentle World Domination is a must-have for entrepreneurs, Corporate CEOs and the millions of Everyday Economists who want to shape a better world with a better economic story.

About the Author

Born in Hong Kong to Chinese mother and British father, Howard Collinge grew up in the remote city of Perth, Australia. After a brief stint as a professional athlete, he embarked on a career in advertising that would take him across four continents - from Shanghai, Sydney, London to New York - winning numerous international creative awards while gaining valuable insight into global brands and luxury goods.

More recently Howard has focused his creative talents on social campaigns for the likes of Media Arts Lab (MAL For Good), Apple Inc.'s ad agency, as well as collaborating with Universal Music Group, artist Jon Batiste and Lincoln Motors to help a group of struggling musicians go from obscurity to a performance at The Grammy's in front of 20 million viewers.

In 2020, Howard launched The Bank of Life Dollars, a long-vision investment company for the development of sustainable ideas and living. His book Beautiful Economics: A Guide to Gentle World Domination, is out February 2021.

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