Beauty and the Biz

After 25+ years consulting with plastic surgeons and interviewing more than 175 of the most successful practitioners in the field, Catherine Maley, MBA has seen exactly what separates the practices that thrive from the ones that struggle - and it has very little to do with surgical skill.

In The Plastic Surgery Practice Growth Playbook, Maley distills the hard-won insights, proven strategies, and real-world systems that top plastic surgeons use to attract more of the right patients, convert more consultations into booked surgeries, and build practices they actually enjoy running.

This is not theory. Every strategy in this book comes directly from what is working right now in real plastic surgery practices across the country - tested, refined, and proven through hundreds of conversations with surgeons who have built the practices others only dream about.

Inside you'll discover:

• How to attract high-quality patients who are ready to book - not just "shop around"
• What the most successful practices do differently at the consultation to convert more patients without discounting
• How to build a patient coordinator system that consistently closes more surgery
• The marketing strategies that actually move the needle for plastic surgery practices today
• How to create a steady stream of referrals, reviews, and repeat patients
• The mindset shifts that separate six-figure practices from seven-figure ones

Whether you are a new surgeon building from scratch or an established practice ready to break through a plateau, this playbook gives you the exact roadmap to grow with confidence, clarity, and control.