Become Unmistakable : Start the Journey from Commodity to Oddity

Break Free From Ordinary Business Leadership
HOW DO YOU LEAD YOUR BUSINESS? No two companies operate the same way and neither should their styles of leadership. Unfortunately, many corporations use the same leadership methodologies and are afraid of deviating from the status quo. Business partners MICHAEL D. NOVAKOSKI and JOHN M. PARKER of Elzinga & Volkers, a Michigan-based construction company, believed a different way was possible. In their book, Become Unmistakable: Start the Journey from Commodity to Oddity, Novakoski and Parker examine how business leaders can tap into their “right-brained leadership” to foster a creative and employee-centric culture. This book will show you how changing your leadership perspective and moving away from the commodity mindset can reap immeasurable benefits to your business.

MICHAEL D. NOVAKOSKI is the CEO, president, and co-owner of EV Construction. EV Construction is a multiple year recipient of West Michigan's 101 Best and Brightest Companies to Work For award, including numerous Elite Awards at the local and national level. Mike is a member of the Young Presidents' Organization (YPO) and is committed to lifelong learning. He holds a degree in construction management and an MBA. Mike currently lives in Grand Haven, Michigan with his wife and four children.

JOHN M. PARKER has served alongside Mike and EV Construction's two other partners since completing his bachelor's degree in facilities management. He also holds an MBA and is deeply passionate about team building and corporate leadership. John currently lives in western Michigan with his wife and two daughters.