Becoming a Consumer Psychologist

Ashwani Monga (u. a.)

ISBN 10: 1138480851 / ISBN 13: 9781138480858

Published by Routledge, 2019

About this Item

Becoming a Consumer Psychologist | Ashwani Monga (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2019 | Routledge | EAN 9781138480858 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Seller Inventory # 128429505

Bibliographic Details

• Title: Becoming a Consumer Psychologist
• Publisher: Routledge
• Publication Date: 2019
• Language: English
• ISBN 10: 1138480851
• ISBN 13: 9781138480858
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 198W x 129H x 9D millimeters 198 millimeters width by 129 millimeters height by 9 millimeters depth
• Weight: 180 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.

Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology.

The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.

About the Author

Ashwani Monga is Professor of Marketing at Rutgers Business School, and Provost and Executive Vice Chancellor at Rutgers University, Newark, USA.

Rajesh Bagchi is Professor of Marketing and Department Head at Pamplin College of Business, Virginia Tech, USA.