Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

Hoefflinger, Mike

ISBN 10: 0814437966 / ISBN 13: 9780814437964

Published by American Management Association, 2017

About this Item

Seller Inventory # 372027417

Bibliographic Details

• Title: Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
• Publisher: American Management Association
• Publication Date: 2017
• Language: English
• ISBN 10: 0814437966
• ISBN 13: 9780814437964
• Binding: Hardcover
• Condition: New

About this title

Synopsis

You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were actually there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Mike Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions. In Becoming Facebook, he shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:• How Facebook recovered from its “disastrous” IPO• How the growth team achieved the impossible• Why Facebook’s newsfeed ads were the company’s most important business decision ever• How Google+ attacked and lost• Why and how Instagram and WhatsApp were added• And much more!Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.

About the Author

Michael Hoefflinger has 25 years' experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital.