Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
Language: English
Published by AMACOM, 2023
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 24.41
Quantity: Over 20 available
Add to basketItem description from seller
In English.
Seller Inventory # ria9781400244034_new
- Title
- Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
- Author
- Hoefflinger, Mike
- Publisher
- AMACOM
- Publication year
- 2023
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 140024403X
- ISBN 13
- 9781400244034
- Item weight
- 438 grams
Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook’s growing pains, stumbles, and reinventions.
You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.
In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:
- How Facebook recovered from its “disastrous” IPO
- How the growth team achieved the impossible
- Why Facebook’s newsfeed ads were the company’s most important business decision ever
- How Google+ attacked and lost
- Why and how Instagram and WhatsApp were added
Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.
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Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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