Becoming the Product (Paperback)

Morgane Billuart

ISBN 10: 9083532518 / ISBN 13: 9789083532516

Published by Set Margins' publications, 2025

About this Item

Paperback. Parsing digital scholarship from aesthetic branding and market-driven content, Billuart investigates the future of internet research in the digital ageBy examining the pioneering work of early net critic Geert Lovink and the influencer-style approach of internet theorist Joshua Citarella, as well as the practices of Alex Quicho and Sophie Public, Morgane Billuart delves into the diverse strategies internet researchers adopt to share their work and sustain their careers in today's era defined by the attention economy. Charting the rise of subscription-based platforms and the increasing importance of engagement-driven metrics, she uncovers the tension between intellectual critique and the pressures of commodification. Thus Becoming the Product investigates the future of critical internet research and the sustainability of critical thinking in the digital age.Morgane Billuart (born 1997) is an affiliated researcher at the Institute of Network Cultures and the New Center for Research and Practice. Her first book, Cycles: The Sacred and Doomed was published by Set Margins' in 2024. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9789083532516

Bibliographic Details

• Title: Becoming the Product (Paperback)
• Publisher: Set Margins' publications
• Publication Date: 2025
• Language: English
• ISBN 10: 9083532518
• ISBN 13: 9789083532516
• Binding: Paperback
• Condition: new

About this title

Synopsis

Parsing digital scholarship from aesthetic branding and market-driven content, Billuart investigates the future of internet research in the digital age

By examining the pioneering work of early net critic Geert Lovink and the influencer-style approach of internet theorist Joshua Citarella, as well as the practices of Alex Quicho and Sophie Public, Morgane Billuart delves into the diverse strategies internet researchers adopt to share their work and sustain their careers in today's era defined by the attention economy. Charting the rise of subscription-based platforms and the increasing importance of engagement-driven metrics, she uncovers the tension between intellectual critique and the pressures of commodification. Thus Becoming the Product investigates the future of critical internet research and the sustainability of critical thinking in the digital age.
Morgane Billuart (born 1997) is an affiliated researcher at the Institute of Network Cultures and the New Center for Research and Practice. Her first book, Cycles: The Sacred and Doomed was published by Set Margins' in 2024.