Simply put, Rainmakers are those financial professionals who consistently bring in new affluent relationships. They are the highest compensated financial professionals, they are the most sought after financial professionals, and they are not for hire. Rainmakers are self-made. Becoming a Rainmaker shows how to develop the Mindset of a Rainmaker, execute the high-impact activities of a Rainmaker, and master the affluent Sales Skills of a Rainmaker. If you have not become a Rainmaker, and want to, this book is an invitation directed personally to you. If you are already a Rainmaker, congratulations. This book is a chance for you to fine-tune your Rainmaking skills. Be prepared, and you too will bring in 10 or more new affluent relationships over the next 12 months.

About the Author

Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing and developing loyalty with affluent clients. His firm has conducted numerous research projects on the affluent and has been able to determine (with statistical significance) how the affluent make major purchase decisions, the criteria they use in selecting a go-to financial advisor, what they look for in a personal banking relationship, and more. Matt knows what is required to become a rainmaker within the world of the affluent. He has authored nine books, a number of industry best-sellers, such as The Art of Selling to the Affluent, published by John Wiley & Sons, based on the Oechsli Institute s research on how the affluent make purchasing decisions. Matt has been a guest on Bloomberg television, ABC s World News Now, as well as countless other interviews and reviews around the country.

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