Beef Production and Management Decisions

Current, authoritative, balanced coverage of the issues impacting the beef industry.

The hallmark text Beef Production and Management Decisions, 6/e, examines the most current and critical biological, ecological, financial, and marketing issues impacting the beef industry today. This updated edition includes concepts of beef quality assurance and devotes chapters to the management of information, the traditions of the business, and the future of the industry. Integrating a management systems viewpoint while drawing on the author’s industry and academic experience to explore the challenges of the industry, this text is a must for any professional library.

The new edition is expanded and features 85% new images and more than 60% new tables; the latest industry demographics across the supply chain in  the United States and with other major global players; a significant increase in management-oriented information in several areas; comprehensive, in-depth evaluation of the stocker sector; and increased online resource suggestions.

Tom Field, Ph.D., serves the people of Nebraska as the Director of the Engler Agribusiness Entrepreneurship Program and holder of the Engler Chair in Entrepreneurship at the University of Nebraska-Lincoln.  An enthusiastic advocate for free enterprise, the potential of young people, and opportunities in both agriculture and rural communities, Tom is an internationally recognized educator and innovator who has the ability to connect the dots between people, industries, and ideas.  A fifth generation cattleman who is in a partnership in a family cow-calf business in western Colorado, he also authors the column “Out of the Box,” is a featured commentator on business and entrepreneurship for Angus TV on RFD, and is a sought-after speaker who challenges and inspires audiences to lead their organizations to excellence by asking the right questions, seeking solutions beyond conventional wisdom, and unleashing the power of focused creativity.  A frequent speaker at agricultural events in the United States and abroad, he has consulted with a number of agricultural enterprises and organizations.  He is also the author of Scientific Farm Animal Production now in its 11th edition.  He and his wife Laura and their family live near Raymond, NE.