Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States (Communication Perspectives in Popular Culture)

Tyma, Adam

ISBN 10: 1498535569 / ISBN 13: 9781498535564

Published by Lexington, 2020

About this Item

pp. 160.

Seller Inventory # 26376878838

Bibliographic Details

• Title: Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States (Communication Perspectives in Popular Culture)
• Publisher: Lexington
• Publication Date: 2020
• Language: English
• ISBN 10: 1498535569
• ISBN 13: 9781498535564
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.

About the Author

Adam W. Tyma is Professor of Critical Media Studies in the College of Communication, Fine Arts, and Media at University of Nebraska Omaha, USA.