Before You Code

Your idea is going to be BIG. You know it. But before you hire your favorite developer to go build it, take a step back.

Creating a brand-new product is a risk; many of them fail within their first year. Is there a proven way to set yourself up for success?

Yes! All it takes is some preparation. By taking the time to do upfront validation, planning and iterating before you build, you can set your product on the path to success. Not sure how to do all that? Lucky for you, you've got the blueprint right here in your hands.

Written by two industry veterans - a business consultant /owner and a web designer /developer - this book outlines all the steps you need to create a product that truly thrives. So take your big idea and dive right in - we're certain you'll emerge with a better, more successful product at the end.

About Heather O'Neill
Heather O'Neill is a product strategist and SaaS business consultant with over a decade of experience creating meaningful products for the people who use them. At Pixels for Humans, Heather helps SaaS start-ups solve their toughest challenges and grow into mature, community-focused businesses, that center people over profits.

A problem solver at heart, Heather also works with design teams to define problems, hypothesize solutions, and track success in their work. Heather has taught classes and workshops at Harvard Extension School, O'Reilly, UXPA International, and more. Heather is the 2018 recipient of Rhode Island's Tech10 Women in Tech award.

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About Jen Kramer
For nearly twenty years, Jen Kramer has been educating clients, colleagues, friends and graduate students about the meaning of a "quality website." Since 2000, she has built websites that are supportive of business and marketing goals in a freelance capacity and as part of an agency.

Jen is a Lecturer at Harvard University Extension School in the Master's of Liberal Arts in Digital Media Design, teaching at least five courses per year, advising students, and assisting in curriculum design. She is a 2018 Petra Shattuck Award winner, presented for excellence in teaching. Before You Code is her third book. Previous titles include Joomla Start to Finish (2010) and Joomla 24-Hour Trainer (2011).