Synopsis
This book is about facing your fears. Yes, facing your fears is what this book is all about. Through our many years participating in the entertainment industry, Paul and I, collectively from our respective positions (Paul as a internationally renowned platinum recording artist) (and myself as a entertainment attorney representing hundreds of singers, mc's, musical groups, bands, songwriters, composers, musicians, producers, record labels, etc.), we have each witnessed and experienced the tragedy of musically gifted individuals destroyed because they would not face their fears. The main character of our book is named Star. Star is a gifted songwriter, musician, producer and performer. However, underneath his immense talent, Star has a major weakness that he has kept secret from everyone but himself: he is totally afraid and intimidated to deal with any type of paperwork...especially contracts. Despite this secret weakness, as you read through the book, you will see (and learn) how Star forces himself to fight through his intimidation and fear in order to gain a true understanding of the recording contract he has been asked to sign. In fact, you will discover as you work your way through reading the book that Star makes the life changing decision to never again consider signing his name to an agreement or contract that he has not read or that he does not understand. Go Getter is another character you will meet in the book. Go Getter is the CEO of an independent record label named Fame Records. Fame Records is the label which is attempting to sign Star to an exclusive recording contract. As you get near the end of the book, amazingly you will discover that (just like Star), Go Getter knows very little about the Recording Agreement he is asking Star to sign. Actually, the situation whereby neither the Label CEO or the Artist understand the contract responsibilities and duties that will be expected between them is quite common. (especially in the independent arena). So by the end of the story, Go Getter (as a CEO) is also forced to face the fact that his unwillingness to face his fear has placed his Record Label in a huge dilemma of possibly losing the one artist he has waited a lifetime to work with. In further analyzing Go Getter's character, we want to emphasize that this book is not about bashing Independent Record Labels and the passionate individuals who run them. More than any other mechanism in the industry, independent record labels are the engine that drives the music business (especially when it comes to discovering new talent and pushing new music). As such, we don't paint Go Getter out to be the villain or the evil person in the story you are about to read. Instead, we attempt to illustrate that Go Getter, in spite of certain negative aspects of his contract offer, sincerely desires to develop a successful partnership with Star and that he actually believes in Star's music and wants to spread it far and wide. Okay, so we have provided you with the background themes of the book. As you progress through the book, you will immediately notice that the book does not read like a technical book, but more like a story. We purposely structured the book in this way, because we did not want your reading experience to be that of going through some stuffy technical book about contracts. Instead, we have created a story designed to capture your imagination by bringing in real dynamics so you can live and breathe with the characters as they struggle to map out an understanding of the recording contract and how it will impact their chances of long-term success in the entertainment industry. We also attempt to pull you in to the purposes and strategies behind the contract terms so that you can understand why certain clauses are worded in the way they are and why you have to carefully pick and choose your battles.
About the Author
Leslie Warren Cross, Jr. is a nationally known entertainment attorney who has been practicing entertainment law for 17 years. His Law Firm (The Cross Firm, P.C.) has literally conducted hundreds if not thousands of negotiations and transactions for recordings artists, songwriters, producers, musical groups, bands, management companies, production companies and independent record labels. In addition to his law practice, Cross is also a businessman and has several ventures in place most notably CountryRapTunes.com a joint venture with partners which provides a focus and platform to support Southern HipHop Music and Culture. Cross is also the owner of Cross Live Media which provides products, services and resources for the independent music and creative communities. Cross is also the founder of the highly influential entertainment business blog known as The Heretic (http://musicbusinessheretic.com/hereticblog/). Why did Cross choose to call his blog The Heretic? Because he rejects the entertainment industry religion that says you have to be signed to a major conglomerate before you are considered a legitimate and successful artist/band/musical group/songwriter/record label/DJ/actor/author/producer/recording engineer/manager/publisher/promoter/director/film maker/comedian/poet/photographer/painter/scuplturer/cartoonist/dancer. Cross created The Heretic to destroy this false religion through information, resources, observation and wisdom. Cross sincerely believes that you can achieve entertainment industry success through maintaining ownership and control of your creative projects/content independent of Conglomerates and/or Major Corporations control. Cross further believes that even if you do decide to enter into a contractual relationship with a Conglomerate and/or Major Corporation that you should do so as a partner maintaining ownership and control over your project/content and not reduce yourself down to an employee by giving up ownership and control over your project/content for the sole purpose of getting signed to a major deal.
"About this title" may belong to another edition of this title.
