Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence

USA Today Bestseller
Wall Street Journal Bestseller
Amazon #1 Bestseller

Finally, a leadership book grounded in reality.

Begin With WE replaces tired corporate jargon and recycled wisdom with real-world insight and a proven framework for building high-functioning teams and becoming the leader you've always wanted to be.

Written by a 30-year veteran of Corporate America, Kyle McDowell led tens of thousands of employees worldwide and had a front row seat watching brilliant strategies collapse under the weight of toxic culture.

He's also discovered what actually works — and it starts with a fundamental shift from me to WE.

At the heart of the book are The 10 WEs, McDowell's trademarked principles for turning bosses into leaders and teams into high-functioning powerhouses:

WE 1: WE do the right thing. Always.
WE 2: WE lead by example.
WE 3: WE say what WE’re going to do. Then WE do it.
WE 4: WE take action.
WE 5: WE own our mistakes.
WE 6: WE pick each other up.
WE 7: WE measure ourselves by outcomes. Not activity.
WE 8: WE challenge each other. Diplomatically.
WE 9: WE embrace challenge.
WE 10: WE obsess over details.

The 10 WEs aren’t slogans. They serve as a cultural currency that replaces aspirational corporate values and feel-good mission statements with observable behaviors required for excellence.

Whether you lead a team of five or an organization of fifty thousand, Begin With WE gives you a practical, proven framework for building your own Culture of Excellence — the kind where people don't just show up, they thrive!

It's time to turn apathy into optimism and fear into fulfillment.

It’s time to Begin With WE.

Kyle McDowell is an author, speaker, and leadership coach with nearly three decades of experience leading tens of thousands of employees at some of the biggest companies in the United States. With an MBA from the Kellogg School of Management at Northwestern University, Kyle is widely known for his inspiring approaches to transforming bosses into leaders and reshaping corporate cultures.