Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence

USA Today Bestseller - Wall Street Journal Bestseller - Amazon #1 Bestseller

Become the leader you never had. Build a team everyone wants to join.

You know what a dysfunctional workplace feels like: People protect themselves. Problems go unspoken. Accountability depends on who’s in the room. Talented people slowly lose the desire to give their best. Queue the apathy.But you also know there must be a better way to lead. You're not alone.

He led tens of thousands of employees at multiple Fortune 10 firms, yet former executive turned best selling author, Kyle McDowell was overcome with apathy and surrounded by toxicity and dysfunction, McDowell was in search of a better way to lead when an epiphany moment led to a realization: the corporate values on the wall don't define your culture. Observable behaviors do. And to achieve sustained excellence, those observable behaviors must be clearly established and lived. And it starts with the leader.

McDowell created The 10 WEs: ten trademarked principles that establish behavioral expectations for one and all - no leadership gap. The 10 WEs are shared standards for how WE work, how WE treat one another, and how WE deliver excellence.

Begin With WE replaces tired corporate jargon and recycled theory with real-world insight and a proven framework for turning that belief into a reality. The 10 WEs have already been installed in thousands of companies around the world!

The 10 WEs:

WE 1: WE do the right thing. Always.
WE 2: WE lead by example.
WE 3: WE say what WE’re going to do. Then WE do it.
WE 4: WE take action.
WE 5: WE own our mistakes.
WE 6: WE pick each other up.
WE 7: WE measure ourselves by outcomes. Not activity.
WE 8: WE challenge each other. Diplomatically.
WE 9: WE embrace challenge.
WE 10: WE obsess over details.

No corporate jargon. No vague slogans. Just a practical, proven framework for leaders of any team, in any industry, of any size.

Through candid stories and lessons earned inside corporate America, you’ll discover how to:

• Lead authentically

• Build trust

• Create ownership

• Improve performance

• Establish a leadership legacy

Begin With WE is the antidote to apathy and will enable the impact you were meant to have.

It’s time to Begin With WE.

Kyle McDowell is an author, speaker, and leadership coach with nearly three decades of experience leading tens of thousands of employees at some of the biggest companies in the United States. With an MBA from the Kellogg School of Management at Northwestern University, Kyle is widely known for his inspiring approaches to transforming bosses into leaders and reshaping corporate cultures.