The Beginner's Guide to FB Advertising: How to create effective ads, generate leads and increase your ROI

Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.

Advertising on Facebook is so much more than just boosting a post. Don't lose out on sales from "abandoned cart" customers! Capture potential customers who visit your website but don't complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team's delight when you present them with a list of qualified sales leads.

This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.

Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner's Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform.

In this book, you'll discover:

-What Facebook Advertising is

-Why you should be advertising your business on Facebook

-How to advertise on Facebook

-And more!

"Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!" --- Amazon review

Get The Beginner's Guide to Facebook Advertising and start generating more leads today!

Veteran, author, marketing professional, and founder of Pendragon Consulting LLC, Jessica Ainsworth demonstrates her expansive experience, unbridled passion for research, and marketing aptitude as she strategically helps businesses capitalize on untapped target markets. Jessica is a digital marketing professional who possesses a comprehensive background in research, analytics, and intelligence that allows her to partner with small businesses and nonprofits to help grow their brands. In recent years, Jessica made her entrepreneurial debut in the form of Pendragon Consulting, LLC, a digital marketing agency focused on helping small businesses maximize their audience reach. Her marketing acumen and appreciation for research and analytics are evident in the specifically targeted campaigns and branding strategies she designs for each client. Under her guidance, many businesses have successfully expanded their audiences, boosted conversion rates, maximized ROI and their lead generation efforts. As a veteran and former intelligence analyst, Jessica dedicated a decade of honorable service to the United States Army. She spent three of the 10 years of her U.S. Army career deployed to an active combat zone, which was transformative as it forged strong communication, critical thinking, and problem-solving skills. She also spent two years working as a government contractor as an intelligence analyst, following her time in the military, which further sharpened her acute sensibilities as a marketer. Having developed expert level competency in research and analytics, the subsequent progression into the marketing field was a natural one. Hence, following her honorable discharge from the U.S. Army, Jessica went back to school to finish earning her degree in Business Administration with a focus on marketing. The career transition to becoming a marketing professional was swift, allowing her to master modern elements of digital marketing. Recent publications, including The Beginner's Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI and The Beginner's Guide to Content Marketing: How To Drive Traffic, Provide Value and Increase Revenue (available October 11th) capture her credibility as a marketing expert. These books are compilations of practical tips and guidance obtained from the first-hand experience, illustrating how businesses can sustain their competitiveness. Emphasizing the importance of philanthropy, Jessica also serves as a board member for a non-profit organization called 22 March for Life, Inc., which works for suicide prevention among veterans. Being a veteran herself, this role holds immense value. Jessica resides in Maryland with her husband and children. You can find her spending time with her family over paint nights, hiking up a challenging trail, or deeply engaged in a comic book.