The Beginner's Guide to Copywriting Mastery Handbook
Language: English
Published by Coliandro Publishing, 2021
- Softcover
- New
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
AbeBooks seller since April 7, 2005
Condition: New
US$ 21.65
Quantity: 3 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # GB-9781915215352
- Title
- The Beginner's Guide to Copywriting Mastery Handbook
- Author
- Gibson, Lawrence
- Publisher
- Coliandro Publishing
- Publication year
- 2021
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1915215358
- ISBN 13
- 9781915215352
- Item weight
- 154 grams
Do you want to learn how to master copywriting? If yes, then keep reading...
Copywriting is said to have started in 1886 and has consistently evolved ever since. Back in the day, there was no such stiff competition, and nobody would try to outdo another. Everybody had a certain space of their own and tried to make the best of theirs.
But in today's age of the internet boom, that is not seen as being a possibility. The practice of copywriting is ever evolving and one that is not showing any signs of slowing down.
There was a time when it was considered to be just an art, as it involved convincing people to buy a product by artfully presenting it, and now, it is also being considered a science. That is mainly owing to its capacity to influence a person tremendously and even getting disinterested people to buy products that they have no use for.
This book covers the following topics:
- What is exactly copywriting?
- Believing in your company's products
- Create your product description
- Understand your customers
- Persuasion techniques - liking, consistency, social proof, and more
- Principle of copywriting
- Write attention-grabbing headlines
- Crafting amazing openings
- Write a killer call to action
- Psychologically advanced copywriting tricks
- Copywriting for email marketing and direct marketing
- Opportunities in copywriting profession
- What are the keys to success in copywriting?
- And much more...
This book will explore the dynamics of copywriting and also give you a glimpse into the world of a copywriter. It will also explain the main purpose of copywriting and give away secrets that some of the most successful copywriters in the world employ to sell their products.
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PBShop.store US
Wood Dale, IL, U.S.A.
AbeBooks seller since April 7, 2005
Shipping rates within U.S.A.
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We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
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