Neuware -Over the last 50 years, neoclassical financial theory has been dominating our perception of what is happening in financial markets. It has spurred numerous valuable theories and concepts all based on the concept of Homo Economicus, the strictly rational economic man. However, humans do not always act in a strictly rational manner. For students and practitioners alike, our book aims at opening the door to another perspective on financial markets: a behavioral perspective based on a Homo Oeconomicus Humanus. This agent acts with limited rationality when making decisions. He/she uses heuristics and shortcuts and is prone to the influence of emotions. This sounds familiar in real life and can be transferred to what happens in financial markets, too. 402 pp. Englisch.

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Bibliographic Details

Title: Behavioral Finance
Publisher: UVK Jan 2023
Publication Date: 2023
Language: English
ISBN 10: 3739831197
ISBN 13: 9783739831190
Binding: Buch
Condition: Neu
Dimensions: 246 millimeters width by 177 millimeters height by 29 millimeters depth
Weight: 890 grams

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