The Behavioral Foundations of Strategic Management
Language: English
Published by John Wiley & Sons Inc, 2004
- Softcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
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Add to basketItem description from seller
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. Series: Theories of Strategic Management S. Num Pages: 160 pages, 5. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 152 x 230 x 10. Weight in Grams: 234. . 2004. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Seller Inventory # V9781405124706
- Title
- The Behavioral Foundations of Strategic Management
- Author
- Philip Bromiley
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2004
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1405124709
- ISBN 13
- 9781405124706
This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions.
When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues.
Overall, the book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
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Kennys Bookstore
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