Behavioral Science in the Wild

Ma&

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Language: English

Published by University Of Toronto Press Mai 2022, 2022

1487527519 / 9781487527518

Series: Book 1 of 5 - Behaviorally Informed Organizations

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the 'why' and 'how' behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.

Seller Inventory # 9781487527518

Title
Behavioral Science in the Wild
Author
Ma&
Publisher
University Of Toronto Press Mai 2022
Publication year
2022
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1487527519
ISBN 13
9781487527518
Item weight
616 grams
Dimensions
230x159x29 mm
Series
Book 1 of 5: Behaviorally Informed Organizations

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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