Behavioral Strategy: Exploring Microfoundations of Competitive Advantage (Elements in Business Strategy)

Foss, Nicolai J; Mazzelli, Ambra; Weber, Libby

ISBN 10: 1009566776 ISBN 13: 9781009566773

Published by Cambridge University Press, 2024

Language: English

Condition: New Hardcover

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Bibliographic Details

Title

Behavioral Strategy: Exploring Microfoundations of Competitive Advantage (Elements in Business Strategy)

Publisher

Cambridge University Press

Publication Date

2024

Language

English

ISBN 10

1009566776

ISBN 13

9781009566773

Binding

Hardcover

Condition

New

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Synopsis

Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.

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