People do not run on logic, and the leaders who understand that get further with less force. The Behaviourally Armed Leader is a field guide to leading people as they actually are: emotional, pattern-matching, and gloriously illogical. Drawing on behavioural science, Aristotle, and a decade of practice, Tim Wilkes shows how trust, status, motivation, and change really work inside real teams, and what to do differently in your very next conversation. Rory Sutherland, Vice Chairman of Ogilvy, calls it "a crackingly good read."

About the Author

Tim Wilkes has built a career on one inconvenient truth: people do not run on logic, and the leaders who understand that get further with less force. He is the Founder, CEO and Chief Storysmith of Pathos Services, where he blends behavioural science, storytelling, and applied creativity to help leaders communicate, persuade, and lead. Before Pathos, he spent years at SAP, latterly as its Chief Storytelling Officer and Head of Behavioural Economics. He is the author of The Cleopatra Effect and The Behaviourally Armed Leader. He lives in Sydney.

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