Being Different Matters: The Jobseeker's Manual to the New Economy

Do you have a strategy for designing and landing the career you actually want? Being Different Matters: The Jobseekers Manual to the New Economy, provides the practical and tactical insights to do just that. With the anecdotes, examples and 12 exercises provided, you will gain the ability to better articulate and differentiate your career story - and achieve it.You will land your next job or client not by telling them what you have done in the past but by convincing them of the value you will deliver in the future. This book shows you how to do just that.

Being Different Matters was written by managerial consultant and leadership educator Wendeline de Zan and her former student Forrest Wright, founder of branding agency Page 90. Wendeline helps clients maximize business results by growing the leadership, managerial and interpersonal skills of their workforce. Wendeline has taught for the University of California, Duke Corporate Education, The Stockholm School of Economics, The Von Liebig Center and the New School of Economics in India. Her consulting clients have included Citibank, Microsoft and the Government of Dubai. As co-authors and friends, they share a passion for uncovering the unique strengths of people, companies and brands so they can better articulate what they stand for and why it matters.

Being Different Matters was written by managerial consultant and leadership educator Wendeline de Zan and her former student Forrest Wright, founder of branding agency Page 90. Forrest, a film producer turned marketing consultant, focuses on maximizing the potential of corporations, groups and individuals through the creation of clearly differentiated brand stories. Forrest's clients have included the likes of Audi, the University of California and HP and a host of tech start-ups. As co-authors and friends, they share a passion for uncovering the unique strengths of people, companies and brands so they can better articulate what they stand for and why it matters.