Being Digital

One of the founding fathers of the information age discusses the impact of digital technology on the modern world, discussing such topics as multimedia, the effects of digital transmission on copyright, and virtual reality. 100,000 first printing. $100,000 ad/promo. Tour.

In an upbeat primer on the information revolution, Negroponte, director of the MIT Media Lab and a columnist for Wired, says we are making a transition to a "post-information age" where digitized transmissions will become extremely personalized. He predicts that interactive multimedia will become more booklike, for example, a TV or video program with which you can curl up and either have a conversation or be told a story. In his scenario, the personal computer-gateway to a multitude of information and entertainment services-will replace the TV set, and by 2005 Americans will spend more hours on the Internet than watching network TV. Negroponte also describes the Media Lab's teaching of learning-disabled children, critiques U.S. TV manufacturers' approach to high-definition television, touts the advantages of E-mail over the uneconomical fax machine ("a step backward") and ruminates on the emerging global digitized workplace. 100,000 first printing; BOMC selection; author tour.
Copyright 1995 Reed Business Information, Inc.

With the visionary insights of McLuhan, the humor and lucidity of Feynman, Being Digital is the PowerBook for the nineties and beyond...A brilliant and bitwise book.

The success of Wired magazine, for whom Negroponte writes, has probably been a surprise to a great many people, so Knopf's gamble on the title reviewed here is perhaps not as crazy as it seems. Nevertheless, a first printing of 100,000 copies seems ambitious for a book without sensation, romance, pictures, or a flashy design. Are there really so many who care about fiber optics, GUIs, ISDN, and compression technologies? How about those clamoring to read sentences like "Computer networks, on the other hand, are a lattice of heterogeneous processors, any of which can act both as source and sink." To be fair, this is not an especially difficult book to read, and the author defines his terms in the simplest possible language. Nonetheless, Negroponte's long, poorly structured essay about the future of digital technology, though written in a breezy style by a writer as qualified as anyone to offer an opinion on these matters, is never quite gripping. Anyone with some interest in the subject will value the sometimes original and occasionally contrarian ideas, and for many people, one supposes, a peek at the future of digital technology is to some degree intriguing. Still, it seems safe to say that the number of people who read this book from cover to cover will be far fewer than 100,000. Publicity alone may generate some demand, of course, so libraries should be prepared but should not overbuy. Stuart Whitwell

Negroponte, popular columnist for Wired magazine and founding director for the MIT Media Lab, describes how advancements in computer technology and telecommunications will transform workplaces, households, and educational institutions. He explains how this revolution will change the way we live, think, and interact with one another and with technology and foresees some mind-boggling challenges that lie ahead in developing truly global systems for delivering multimedia and other forms of digitally based information. Negroponte characterizes the development of future information delivery systems as a battle between atoms, the components of books and other physical resources, and bits, the basic building blocks of information. In 1991, he predicted the eventual demise of libraries, those vast storehouses of atoms, in favor of bit-based purveyors of information. An important work for public and academic libraries.
--Joe Accardi, Northeastern Illinois Univ. Lib., Chicago
Copyright 1995 Reed Business Information, Inc.