Being Direct: Making Advertising Pay
110 ratings by Goodreads
Language: English
Published by Adams Media Corp, 1998
- Softcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
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Softcover
Condition: Used - Good
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Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Seller Inventory # ZEV.1558508341.G
- Title
- Being Direct: Making Advertising Pay
- Author
- Wunderman, Lester
- Publisher
- Adams Media Corp
- Publication year
- 1998
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1558508341
- ISBN 13
- 9781558508347
In Being Direct, Lester Wunderman, the brilliant pioneer of direct marketing, shows how companies as diverse as American Express, the Columbia Record Club, Ford Motor Company, and L.L. Bean have used his revolutionary strategies to build profitable relationships with their customers.
Filled with entertaining and enlightening stories from his personal experience in every aspect of the direct marketing business, it offers invaluable advice on how to attract, interact with, and retain customers.
"Synopsis" may belong to another edition of this title.
About the Author
Lester Wunderman is Chairman of Wunderman Cato Johnson, Senior Advisor to the board of directors of Young & Rubicam, and Director of Dentsu Wunderman Direct in Japan. Mr. Wunderman has received countless awards for his marketing innovations and has been named to the Direct Marketing Association's Hall of Fame. He has served as Director of the American Association of Advertising Agencies and of the Advertising Council.
"About the title" may belong to another edition of this title.
Zoom Books East
Glendale Heights, IL, U.S.A.
5-star seller
AbeBooks seller since July 1, 2024
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