Being Direct: Making Advertising Pay
110 ratings by Goodreads
Language: English
Published by Adams Media Corp, 1998
- Softcover
- New
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.SHIMEDIA
4-star seller
AbeBooks seller since June 30, 2024
Softcover
Condition: New
US$ 99.99
Free Shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
Satisfaction Guaranteed or your money back.
Seller Inventory # 1558508341
- Title
- Being Direct: Making Advertising Pay
- Author
- Wunderman, Lester
- Publisher
- Adams Media Corp
- Publication year
- 1998
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1558508341
- ISBN 13
- 9781558508347
In Being Direct, Lester Wunderman, the brilliant pioneer of direct marketing, shows how companies as diverse as American Express, the Columbia Record Club, Ford Motor Company, and L.L. Bean have used his revolutionary strategies to build profitable relationships with their customers.
Filled with entertaining and enlightening stories from his personal experience in every aspect of the direct marketing business, it offers invaluable advice on how to attract, interact with, and retain customers.
"Synopsis" may belong to another edition of this title.
About the Author
Lester Wunderman is Chairman of Wunderman Cato Johnson, Senior Advisor to the board of directors of Young & Rubicam, and Director of Dentsu Wunderman Direct in Japan. Mr. Wunderman has received countless awards for his marketing innovations and has been named to the Direct Marketing Association's Hall of Fame. He has served as Director of the American Association of Advertising Agencies and of the Advertising Council.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 5 to 14 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 14.00 |
Payment methods
Specialty
Science Fiction, Fantasy, etcSeller's business information
SHIMEDIA
NY, U.S.A.