Ben & Jerrys Double Dip: How to Run a Values Led Business and Make Money Too

Ben Cohen, Jerry Greenfield

ISBN 10: 0684838559 / ISBN 13: 9780684838557

Published by Simon & Schuster, 1998

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Simon & Schuster Pub Date: 5/13/1998 Binding: Paperback Pages: 304 Reprint edition.

Seller Inventory # 6920528

Bibliographic Details

• Title: Ben & Jerrys Double Dip: How to Run a Values Led Business and Make Money Too
• Publisher: Simon & Schuster
• Publication Date: 1998
• Language: English
• ISBN 10: 0684838559
• ISBN 13: 9780684838557
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

• How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
• Practical advice on everything -- from hiring employees to choosing suppliers
• Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

About the Author

Bennett Cohen is a businessman, activist and philanthropist. He is a co-founder of the ice cream company Ben & Jerry's