Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor. This item is unavailable.
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Language: English
Published by Crown, 1995
- Softcover
- Used
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Softcover
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- Title
- Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
- Author
- Lager, Fred
- Publisher
- Crown
- Publication year
- 1995
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0517883708
- ISBN 13
- 9780517883709
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
"Synopsis" may belong to another edition of this title.
About the Author
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
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