Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Language: English
Published by Crown, 1995
- Softcover
- Used
Seller: HPB-Emerald, Dallas, TX, U.S.A.HPB-Emerald
AbeBooks seller since September 15, 2017
Condition: Used - Very good
US$ 3.50
Quantity: 1 available
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- Title
- Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
- Author
- Lager, Fred
- Publisher
- Crown
- Publication year
- 1995
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0517883708
- ISBN 13
- 9780517883709
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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HPB-Emerald
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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Half Price Books, Records, Magazines, Inc.
5803 East Northwest Highway
Dallas, TX U.S.A. 75231