If They Won't Bend, Break Them!(R): Tips, Tactics and Strategies You Need to Negotiate Like a Pro

We all negotiate every day, sometimes without realizing it, and it's not always about price. If you're here to maximize every negotiation you ever do, no matter what the subject or stakes, you've come to the right place.

Don't worry; this isn't a textbook, and I didn't write it from an academic perspective. I interweave several personal stories to define and illustrate how I plan and execute my negotiation objectives.

This book is based exclusively on my experiences negotiating in the trenches for over four decades. You won't find any untested negotiation tricks or theories. I focus on time-tested, fundamental principles and explain the tactics and strategies I use to achieve successful results. My hands-on approach is as valuable to the average person as it is to someone who negotiates for a living.

I explain the thought process I use when engaging in various negotiating scenarios and identify its key components: preparation, adopting a negotiating mindset, determining worth, what to offer, why you should counteroffer, gaining and using leverage, applying psychological pressure, what not to do, avoiding compromise, and closing the deal.

It's time to elevate your negotiating game to a new level and stop people from taking advantage of you. Read this book. I'll prepare you and instill the confidence needed to consistently knock your negotiations out of the park and get what you want at the price you want. You'll more than recover the cost of this book in your next negotiation. After that, it's all gravy.

My book has won or placed in several book award competitions for business and nonfiction including: Independent Press, Indies Today, Feathered Quill, North American, Author Shout, International Impact, Maincrest Media, Wishing Shelf, Literary Global, Independent Author Network, NYC Big Book, Storytrade, Royal Dragonfly, Reader Views Literary Indie, Chanticleer International Harvey Chute, Page Turner, and the San Francisco Book Festival.

My book is a BookLife Review Editor's Pick⚡️from Publishers Weekly. I wrote, edited, designed the front and back covers, and self-published my book. I'm relying heavily on reviews and word-of-mouth to beat the drum for it.

Thanks and Good Luck!

Geoff Michael

After graduating from the United States Air Force Academy, Geoff served six years on active duty in the project management field as a procurement officer. He was involved in the development and management of advanced aviation systems and space communications programs.

After leaving the military, he joined the private aerospace industry as a business, contracts, and program manager for highly classified defense satellite programs. Negotiating and communicating were crucial and significant components of his business activities and pursuits.
 
He led several teams that negotiated more than four billion dollars in contracts, many of which were complex procurements involving long-range cost, schedule, and performance incentives. Many of these negotiations took months to complete, and that experience deep in the trenches provides the foundation for his negotiating seminars and this book.

He has a strong background in the areas of personal finance, investing, economics, stock markets, marketing, and military aviation. He's a member in good standing of the State Bars of California and New Hampshire, and the U.S. Supreme Court.