Das Thema Public Relations hat Benno Signitzer im deutschsprachigen Raum federf�hrend in die universit�re Lehre und Forschung eingebracht. Verstreut erschienene Aufs�tze Signitzers zu Public Relations, Public Diplomacy und Gesundheitskommunikation werden vereint und zug�nglich gemacht. Der rote Faden, der sich durch die Publikationen Benno Signitzers zieht, ist der ganzheitliche, kommunikationswissenschaftliche Blick auf diverse Dimensionen der Public Relations. Ferner stellen deutschsprachige und internationale Wegbegleiter Signitzers in Interviews die Bedeutung Signitzers f�r die Public Relations-Forschung und -Praxis heraus.

About the Author

Dr. Franz Rest ist Leiter der Abteilung Public Relations und Unternehmenskommunikation am Fachbereich Kommunikationswissenschaft der Universit�t Salzburg (�sterreich).

Dr. Astrid Spatzier ist Postdoc an der Universit�t Salzburg (�sterreich) am Fachbereich Kommunikationswissenschaft mit Schwerpunkt Public Relations & Organisationskommunikation.

Dr. Stefan Wehmeier ist Professor f�r Kommunikationswissenschaft mit dem Schwerpunkt Organisationskommunikation an der Ernst-Moritz-Arndt-Universit�t Greifswald (Deutschland).

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