The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

Ryan, Damian,Jones, Calvin

ISBN 10: 0749460628 / ISBN 13: 9780749460624

Published by Kogan Page, 2011

About this Item

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Bibliographic Details

• Title: The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement
• Publisher: Kogan Page
• Publication Date: 2011
• Language: English
• ISBN 10: 0749460628
• ISBN 13: 9780749460624
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

About the Authors

Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world.
Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.

Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organisations of all sizes to communicate more effectively both on and off-line. With a broad foundation of experience with large public utilities, SMEs and technology start-ups, over the years Calvin has refined his talent for taking complex ideas and making them accessible to a mainstream audience.