The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake.

In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people’s “mistakes” led to dramatic life changes—losing their jobs, their companies and often their credibility—only for them to discover new opportunities on the other shore. Other people’s mistakes seemed minor, almost insignificant—and yet they unexpectedly resulted in a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives.

The fear of failing often holds us back. My Best Mistake will change the way you think about screwing up. It will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

About the Author

TERRY O’REILLY, the winner of hundreds of international advertising awards, is an in-demand speaker and the bestselling author of The Age of Persuasion, This I Know, and My Best Mistake, finalist for the National Business Book Award. His highly awarded radio programs O’Reilly on Advertising, The Age of Persuasion, and Under the Influence have been broadcast on CBC Radio since 2005, and his podcast has been downloaded over 40 million times. Terry O’Reilly lives outside of Huntsville, Ontario.

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