Most "bestsellers" rank #1 in an obscure category for one hour at midnight. This book is about the other kind.You know the books:
Atomic Habits.
The 4-Hour Workweek.
The Miracle Morning.
Think and Grow Rich. The ones that have been selling for years (some for decades) while millions of others have come and gone.
After three decades in the publishing trenches (and 65-plus books, 5 million copies sold, 40 languages), Honorée Corder discovered something the publishers and the platform-builders never told you:
Every single one of those long-tail bestsellers is built on the same four decisions.And every one of them was made at the manuscript stage, long before any marketing dollar was spent.
The Bestselling Book Formula is the short, opinionated, ruthlessly practical book that gives you those four keys, the test you can run on your own work-in-progress, and the diagnostic you can use to look at any nonfiction book on the market and predict whether it will still be selling in five years.
Inside, you’ll learn:- Key #1 — Easy to Read. Why a 7th-to-8th-grade reading level is not a compromise — it is the design feature that lets the right books reach the most readers.
- Key #2 — Easy to Remember. The title doctrine — short, catchy, brand-able — with worked examples from the bestseller list.
- Key #3 — Easy to Do. Why every bestselling nonfiction book has a formula at its spine — an acronym, a process, or an alliterative system — and how to build yours.
- Key #4 — Easy to Share. The single decision that turns your reader into your sales force — because personal recommendation is still the #1 way books are discovered.
- The Bestselling Book Formula Test: the 4-question audit you can run on your manuscript before you publish.
- Real-world analyses of bestsellers (and one cautionary tale of Honorée’s own) so you can see exactly how the keys work in the wild.
Your book might be fantastic. But if it isn’t Easy to Read, Easy to Remember, Easy to Do, and Easy to Share, fantastic isn’t enough.Stop hoping your book will be a bestseller. Design it like one.Honorée Corder is the bestselling author of more than 65 books with nearly 5 million copies sold in 40 languages. As an executive book producer for the better part of three decades, she has guided thousands of nonfiction authors through the exact diagnostic in this book, including
The Miracle Morning (with Hal Elrod),
Vision to Reality, and
Business Networking.
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