Better Than Best Practices: Principles for Intentional UX Design

Better Than Best Practices challenges the conventional wisdom that dominates UX design and product development. In this concise, practical guide, UX strategist A. Robert Hinson makes the case for moving beyond generic rules and surface-level solutions. Instead, he introduces a smarter way to approach product design—one grounded in context, user experience, and real evidence.

Whether you're a UX designer, product manager, developer, or digital strategist, this book will sharpen your critical thinking and help you avoid one-size-fits-all design patterns. You’ll learn how to:

• Identify when a “UX best practice” is helping—or hurting—your product
• Make more strategic design decisions by asking the right questions
• Communicate UX rationale more effectively across teams and stakeholders

Packed with real-world examples and actionable insights, Better Than Best Practices is your guide to making intentional, user-centered design choices that actually work.

If you design, build, or lead digital products—this book is for you.