Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

Maas, Jane

ISBN 10: 0312077319 / ISBN 13: 9780312077310

Published by St. Martin's Griffin, 1984

About this Item

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Bibliographic Details

• Title: Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
• Publisher: St. Martin's Griffin
• Publication Date: 1984
• Language: English
• ISBN 10: 0312077319
• ISBN 13: 9780312077310
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces

-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable

About the Author

Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.

Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).