Better Business
Language: English
Published by Pearson Education, Limited, 2015
- Softcover
- Used

Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Good
US$ 7.27
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 14598826-6
- Title
- Better Business
- Author
- Solomon, Michael R., Poatsy, Mary Anne, Martin, Kendall
- Publisher
- Pearson Education, Limited
- Publication year
- 2015
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0133920585
- ISBN 13
- 9780133920581
- Edition
- 4th Edition.
- Item weight
- 2.401 pounds
- Dimensions
- N/A
NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for ISBN-10: 0134088506/ISBN-13: 9780133920581. That package includes ISBN-10: 0133920585/ISBN-13: 9780133920581 and ISBN-10: 0133935485 /ISBN-13: 9780133935486.
For introduction to business courses.
A better way to learn business.
Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
Better Business is is integrated with MyBizLab which gets students to interact with business, not just read about it. MyBizLab also assists instructors with their course prep, making it convenient to access and assign modern, interactive resources.
Also available with MyBizLab.
MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
"Synopsis" may belong to another edition of this title.
About the Author
Michael R. Solomon, PhD, Contributing Editor
Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, The University of Manchester, U.K. Michael’s primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.
Mary Anne Poatsy, MBA, CFP
mpoatsy@mc3.edu
Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University’s J. L. Kellogg Graduate School of Management.
Mary Anne has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.
Kendall Martin, PhD
kmartin@mc3.edu
Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and graduate levels.
Kendall’s education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms.
As an associate professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.
"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
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