Better Business
Language: English
Published by Pearson Education, Limited, 2011
- Softcover
- Used

Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 8.43
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 4888749-6
- Title
- Better Business
- Author
- Solomon, Michael R., Poatsy, Mary Anne S., Martin, Kendall
- Publisher
- Pearson Education, Limited
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0132496690
- ISBN 13
- 9780132496698
- Edition
- 2nd Edition.
- Item weight
- 2.513 pounds
- Dimensions
- N/A
"Synopsis" may belong to another edition of this title.
About the Author
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing, and the development of visually oriented on-line research methodologies. He currently sits on the Editorial Boards of the Journal of Consumer Behaviour, the European Business Review, and the Journal of Retailing, and he recently completed a six-year term on the Board of Governors of the Academy of Marketing Science. In addition to other books, he is also the author of Prentice Hall’s text Consumer Behavior: Buying, Having, and Being, which is widely used in universities throughout the world. Professor Solomon frequently appears on television and radio shows such as The Today Show, Good Morning America, Channel One, the Wall Street Journal Radio Network, and National Public Radio to comment on consumer behavior and marketing issues
Mary Anne Poatsy, MBA, CFP
mpoatsy@comcast.net
Mary Anne is a senior faculty member at Montgomery County Community College,
teaching various computer application and concepts courses in face-to-face and online
environments. She holds a BA in psychology and education from Mount Holyoke
College and an MBA in finance from Northwestern University’s Kellogg Graduate
School of Management.
Mary Anne has more than 11 years of educational experience, ranging from elementary
and secondary education to Montgomery County Community College,
Muhlenberg College, and Bucks County Community College, as well as training in the
professional environment. Before teaching, she was a vice president at Shearson
Lehman Hutton in the Municipal Bond Investment Banking Department.
Kendall Martin, PhD
kmartin@mc3.edu
Kendall has been teaching since 1988 at a number of institutions, including Villanova
University, DeSales University, Arcadia University, Ursinus College, County College
of Morris, and Montgomery County Community College at both the undergraduate
and graduate level.
Kendall’s education includes a BS in electrical engineering from the University of
Rochester and an MS and a PhD in engineering from the University of Pennsylvania.
She has industrial experience in research and development environments (AT&T Bell
Laboratories) as well as experience with several start-up technology firms.
At Ursinus College, Kendall developed a successful faculty training program for
distance education instructors. She makes conference presentations throughout the year.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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