Better Good than Lucky: How Savvy Investors Create Fortune with the Risk-Reward Ratio

In his work as a financial analyst, Vice President with the American Association of Individual Investors, and frequent contributor to SFO Magazine and Forbes.com, Charles Rotblut came to realize that most average investors are overwhelmed by too much investment information and misled by confusing, conflicting, or unrealistic investment advice. Then, he set out to create a solution: a concise, accessible, and exceptionally useful investment book.

In Better Good than Lucky: How Savvy Investors Create Fortune with the Risk-Reward Ratio, Charles Rotblut gets back to basic, time-tested investment principles and practices. Instead of wasting time on tricks for beating the market, Rotblut explains the cornerstones of smart investing and shows investors how to apply them, step by step, to create their own luck. ''Maximizing reward is about identifying the bargain stocks,'' as Rotblut makes clear and simple.

In easy-to-understand language, he can let everyday investors in on how to:
Quickly assess the information provided by the financial media and investment gurus and use it to their advantage to build a winning diversified portfolio;
Judge the future profitability of a business by its business model; Read a business s balance sheet, income statement, and cash flow statement for valuable clues into its stock s growth potential;
Determine how much a stock is worth by understanding its valuation, which isn't the same as its price; and more.

Reliable and user-friendly, Better Good than Lucky is a welcome guide for investors with no time or money to waste.

Charles Rotblut is a vice president with the Amercian Association of Individual Investors. He is the editor of the AAII Journal and helps to manage the Stock Superstars portfolio. He authors the weekly AAII Investor update newsletter and his commentary is published by both Seeking Alpha and Forbes.com. Rotblut is a Chartered Financial Analyst and has analyzed both publicly-traded and privately-held companies. His experience includes working for Zacks Investment Research, an investment research firm, INVESTools, an investment education company, Curian Capital, a money management firm and McClure, Schumacher & Associates, a business valuation firm.