You'd Better Have a Hose If You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications

Crises have no boundaries. Any company, organization and institution is vulnerable. A shooting or other violence in the workplace. An explosion. Product recall. Release of toxic substance. Natural disaster. This book is the complete guide to crisis communictions. The better a management team is prepared, the better it will be able to communicate and contain and incident before it becomes a crisis. This should be required reading for anyone running a successful enterprise in today's crisis-prone environment. For a senior manager, it could be job insurance!

Rene A. Henry has had diverse careers in public relations, sports marketing, housing and construction, television and entertainment, politics, higher education, government service and as a trade association executive. In the 1970s he co-founded what became the second largest marketing PR firm in the West with headquarters in Los Angeles and offices in New York, Washington and Paris. He directed the international media campaign to bring the 1984 Olympic Games to Los Angeles; was president and CEO of the National Institute of Building Sciences; organized the coalition of athletes and entertainers to help elect George H.W. Bush president; and served on the executive cabinet of the president and headed university relations for the third largest university in the U.S. He has authored MARKETING PUBLIC RELATIONS -- THE HOWS THAT MAKE IT WORK! and HOW TO PROFITABLY BUY & SELL LAND and co-authored BEARS HANDBOOK -- STORIES, STATS & STUFF ABOUT BAYLOR UNIVERSITY FOOTBALL (All carried by Amazon).