A Better Way - Four essential elements for creating a values-driven culture in your business

Too often, business leaders focus on the wrong things. They spend countless hours building strategies, analyzing numbers, and putting out personnel fires. They go home at the end of each day exhausted . . . and a bit confused. They think, There must be a better way! And there is. In this book, Randy Keene and Tim McKibben share the gripping stories that form the backdrop of their corporate lives. As they faced setbacks, conflict, and ruin, they learned valuable lessons-the most valuable lessons for business leaders. They condensed what they've learned into four profound principles: passion, process, purpose, and people. Their goal is to instill these four Ps into every company, every team, and every person in their business world. It all begins with passion. Profits are important, but they are the result of a vibrant, creative, supportive culture-an atmosphere where passion brings out the best in every team member. Whether you are a business owner, board member, executive, or employee, you'll be challenged and encouraged by the principles found in this book.